I got to defy gravity as WICKED’s Creative Director.
And this four-part video series my team created soared to 8.2M impressions, 2.2M views, and over 143K engagements!
(It also won a Bronze 2019 Clio Award in the Live Entertainment: Original Content Behind-The-Scenes category.)
I wrote the initial treatment for it below:
Becoming Elphaba means so much more than greenification…
And through these intriguing four videos, fans get to follow the entire thrilling Broadway process—from first music rehearsal to the final put-in rehearsal.
Docu-style footage of Hannah Corneau’s journey gets intercut with select interviews of the WICKED crew. The diversity of shots and soundbites reveal the detailed work, the hard work, and the teamwork that goes into every Elphaba’s transformation.
The video series gains even more gravitas as previous Elphabas recount their memories and chat about the show’s wonderful wizardry. Their stories create a continuum of Elphies, underscoring that WICKED’s beloved protagonist flies higher than any single actress.
Each video ends with a confident VO from Hannah—courageously speaking for all Elphabas—encouraging everyone pursuing a dream to trust their instincts.
And leap.
This Playbill advertorial I wrote received over 20,000 page views, and was the fourth top-viewed page on the entire site in its first week.
6 Reasons You Can’t Miss The WICKED August 11th Matinee
This Brand-New Cast Is Unlimited.
Ready to make your summer Friday defy gravity? Get your tickets now to Wicked’s extra performance at 2:00 PM on Friday, August 11th! Not only will you experience Broadway’s biggest blockbuster at a special time (with a thrillifying amount of AC), but you’ll be among the first to see Wicked’s brand-new cast featuring some old favorites. Together, these six cast members make the greatest team.
JACKIE BURNS
She’s going green—again! After leading the national tour of If/Then and performing as part of the Hair tribe, Burns reprises her role as the smart, fiery, misunderstood Elphaba for the first time since 2013. If you saw her then, you know you want to see her again. And if you didn’t catch her before, you can’t miss her flying high now!
AMANDA JANE COOPER
After touring with Wicked, Cooper officially makes her Broadway debut by bubble—playing popular, blonde Glinda. She couldn’t be happier, and you couldn’t be luckier to witness her hilarious take on the good witch.
ASHLEY PARKER ANGEL
Potentially the hottest Winkie prince ever, Ashley Parker Angel (of O-Town fame), toured with Wicked as Fiyero in 2014, and now dances through life on Broadway. “As Long As Your Mine” sounds pretty steamy these days…
KRISTEN MARTIN
Recently completing her stint with the Wicked tour, Martin comes back to Broadway as Nessarose—Elphaba’s younger sister. With her silver slippers, she shines as the tragically beautiful, and ultimately cruel, character.
RONDI REED
Tony®-award winning actress Reed (August Osage County) welcomes you to Shiz University as Head Mistress Madame Morrible. She previously played the role on Broadway back in 2009, and her dramatic flair and sinister edge continue to astonish and unnerve in just the right way.
JYE FRASCA
And coming all the way to Oz from down under, Jye Frasca makes his Broadway debut as Boq, the unusually tall Munchkin. He performed alongside Idina Menzel in the London production of Wicked as an ensemble member, and now returns to round out the cast with an adorable, awkward sweetness.
So whether you’re a die-hard Wicked fan or a total Broadway newbie, you will absolutely love experiencing Wicked with these amazing, talented veterans. Don’t wait—plan your trip to Oz and get your tickets to the added August 11th matinee now at www.WickedTheMusical.com!