Reinvigorating Summer Messaging for Ads, Emails, & More
Assignment: To underline the excitement of coming to Columbia’s campus and NYC in the summer, Columbia University School of Professional Studies wanted to explore copy that sounded enthusiastic and inspirational—paired with vibrant imagery.
Solution: Writing for our target audiences of Undergraduate Visiting Students & Graduate Visiting Students, our team offered three different messaging approaches and visual looks.
My Contribution:
Developed the strategic approaches
Crafted headlines
Proposed visual concepts and collaborated with the Art Director and Designer
Articulated copy and design decisions
