Writing a Branding Video & Website for YPO’s Largest Global Gathering: EDGE

Assignment: Young Presidents’ Organization—an American-based worldwide leadership community of chief executives with 29,000 members in 130+ countries—needed a video and a registration website to launch their redesigned global event, EDGE.

Solution: The video and website revealed the event’s new unique value proposition, positioning EDGE, and driving event registrations.

My Contribution:

• Collaborated with CMO and VP of Strategy to understand core values and agree upon key messages

• Crafted video script to capture attention, focusing on benefits for members

• Developed animation ideas and selected the background music to set the video’s mood and appeal to members

• Built information architecture and wrote home page website copy