Developing a Social Strategy & Content That Achieves Impact

Assignment: V-Day—the global activist movement to end violence against all women, girls and the planet—wanted to:

• Unify their social footprint of all V-Day campaigns under a common strategy

• Grow their community of existing V-Day supporters

• Invite new supporters to join the V-Day community

• Increase engagement with their current social audience

Solution: Our team proposed considering social as the digital space of the movement, meaning that V-Day on social:

• Amplifies and extends the movement

• Deepens community understanding of the movement

• Inspires V-Day’s audience to action

My Contribution:

• Created a mind-map of the V-Day galaxy

• Performed a social content audit

• Built a social voice and tone guide 

• Developed social content types, cadence, rules of engagement, response strategy, 15 unique content franchises, and reporting guidelines

• Collaborated with Art Director and Copywriter on sample posts