Strategy & Website Writing for a Global Collective

Assignment: Situation Group needed to launch their website—explaining their companies and careers concisely.

Solution: Our team identified user needs, aspirations, and values, researched competitors, and used this data to inform the brand’s messaging.

My Contribution:

• Collaborated with President & Founder of Situation Group and VP of Creative to align on brand principles

• Built a research plan and discussion guide for user interviews

• Conducted user interviews and crafted insights from data points 

• Established brand strategy and crafted mission statement

• Developed brand tagline and identity statement, wrote copy for the entire website, and provided IA recommendations

• Collaborated with UX/UI Design Supervisor to refine page layout and content fit