New Tagline & Campaign Verbal Design for a Nonprofit

Assignment: S:US—one of New York City’s largest social service and housing organizations—needed help growing their community of supporters.

Solution: A creative campaign that differentiated S:US and defined their core value proposition. Our team created a campaign style guide, produced a hero video, and enhanced the S:US website experience by developing campaign landing pages and updating key pages on the S:US website.

My Contribution:

• Collaborated with creative team on tagline

• Wrote the hero video that received a 96% View Rate on CTV and a 72% View Rate on YouTube (outperforming the 30% benchmark)

• Concepted and wrote the campaign’s verbal design—about copy, extended messaging, headlines, vision, social media summary, CTAs and CTVs

• Crafted campaign’s website copy—including newsletter sign up form and donation forms